Strasbourg, 26 February 2014
“Today’s vote in the European Parliament is a milestone towards a harmonised regulatory framework for electronic cigarettes in Europe and ideally globally. We will continue to work with the European Commission and EU Member States to ensure this less harmful alternative to conventional tobacco products is widely available to smokers while strictly and uniformly regulated.” - Ray Story, CEO of TVECA
Commenting from the European Parliament in Strasbourg, Ray Story, CEO of TVECA, said “the Directive recognises e-cigarettes as a specific product within the Tobacco Products Directive and introduces strict quality, safety, packaging and labelling standards thus setting a new standard for the protection for consumers in the world”.
While the Directive will lead to higher costs for the sector to comply with all the new requirements it also will contribute to the sector’s longevity and thus to a solid future for the electronic cigarette as a less harmful alternative to conventional tobacco products.
TVECA is the leading and most representative non-profit association of private companies and industry associations and has led the E-cigarette Industry Coalition during the revision of the TPD composed together with the national electronic cigarette associations of Czech Republic, Germany, Greece, Italy, Netherlands, Poland and Spain, many of which are Members of TVECA. Read More