Very rarely has a new technology generated as much media and legislative scrutiny as the Electronic Cigarette (e-cig) and we at the TVECA are quite aware of the reasons. The e-cig looks like a traditional cigarette but that is where all similarities end. People mostly have a very visceral reaction to traditional cigarettes and the e-cig will share in that emotion until one looks further into what this technology encompasses.

The e-cig is simply a battery and five main ingredients (propylene glycol, glycerol, nicotine, water and flavoring) that work in harmony to provide adults with their desired nicotine in a hand to mouth ritual that cannot be mimicked by traditional nicotine replacement therapies (NRT's) such as gums, patches and lozenges that have up to a 92% failure rate.

What we hear most from media some legislative bodies is that the e-cig industry has "no idea of the constituency" of their products, that they are selling units to minors and that these units are not "safe". We are here simply to dispel these very inaccurate statements and provide all who inquire with the facts and experiences of now over 3.5 Million e-cigs users and the over 20+ studies done on the components and constituents in an e-cig. Click here for studies (only available to TVECA members, please login)

The e-cig is marvelous technology that after its introduction in the United States in early 2007 has changed the lives of hundreds of thousands and the TVECA has been established to be the single resource for the facts, science and overall compliance of all TVECA members.

Recent activity on The TVECA Timeline

2015: On the 16th of February, TVECA is represented at electronic cigarette industry meeting in London to work towards responsible and sensible standards for e-cigarettes in the context of the new EU Tobacco Products Directive

2014: Republic-technologies-France, joins TVECA

2014: On November 7th, TVECA's CEO Ray Story has spoken at Beckhoff Automation Tobacco and E-CIG Meeting in Berlin, Germany.

2014: In September, TVECA was present at the Inter-Tabac, Westfalenhallen Dortmund, Germany

2014: September, TVECA's CEO Ray Story has spoken in China at the Electronic Cigarette Conference

2014: TVECA's CEO Ray Story attended the vote in the European Parliament in Strasbourg today and welcomed the new Directive as it creates for the first time ever a harmonized regulatory framework for e-cigarettes in Europe.

For our full timeline of events, visit The TVECA Timeline

Meet the Team


Ray Story

As owner of Smoking Everywhere, Ray Story initiated the litigation against the FDA claiming the e-cig was indeed a tobacco product and not a drug delivery device. On December 7, 2010 Ray and the e-cig industry won a unanimous court decision siding with the e-cig. He also initiated and successfully defeated the Dutch ministry in their attempt to ban e-cig and is currently working with EU parliament to allow e-cigarettes to be sold everywhere in the EU with responsible regulations. Ray Story is the Founder and owner of the UTVG which includes brands like Premium Vapes, WannaVape, Flavor Vapes, and Vape Master.

Industry Strategist

Geoff Habicht

Geoff Habicht is the President & COO of Smoking Vapor (SV3, LLC) and serves on its Board of Directors. Geoff was responsible for the implementation of CPG development processes and end-to-end supply chain management systems that positioned the business with best-in-class QA/QC processes for scalable for growth. He is active within the industry and often speaks at events in regards to consumer products safety and the shifting retail landscape. Prior to joining SV, Geoff was the Founder & CEO of ForzaStoneĀ®, an innovative building materials company that developed high-tech manufacturing processes to fuse technology with natural stone for high profile commercial projects around the globe. He sold the company in 2013. Geoff comes to the e-cig industry after having spent 14 years in escalating leadership roles with major American CPG companies. Geoff has held senior leadership positions with TTI (Hoover, Dirt Devil, Milwaukee Tool) and Newell Rubbermaid (Rubbermaid, Graco, Sharpie), most recently as GM of a division of TTI where he led marketing, engineering and manufacturing across North America and Asia. Geoff earned a B.S.E from Duke University in Civil Engineering.


Thomas R. Kiklas

Thomas is Director of Operations/Co-Owner of NICMAXX Electronic Cigarette Brands. Thomas has worked with the States of California, Utah, Illinois and New York and in each state considering e-cig action, his presented documentation of science and experience led to e-cigarettes remaining available to its citizens. Prior to inLife, Tom spent 20 years on Wall Street managing investments for private estates. inLife and Thomas were founding members of The Electronic Cigarette Association (ECA), now the TVECA.

Media Relations

Andre Perry

Andre Perry has been involved with marketing and media for the past 15 years and has evolved with the ever expanding trends in online and mobile marketing. He made his jump to the fast growing electronic cigarette market in 2013 by joining the TVECA and heading up their media relations department. Often changing laws and regulations in the e-cigarette industry have kept Andre busy with the education and awareness to our TVECA members.

Head of Scientific Advisory Board

Gerhard Mulder

Gerhard Mulder PhD is the prototype of a scientist turned businessman. Educated as a biochemist, he spent over 20 years at universities (VU) and academic hospitals (VUmc) in Amsterdam and in New York (Mount Sinai Hospital). The focus of his attention has always been on R&D in the Life Sciences. After an academic career he accepted appointments at Elsevier Science Publishers, AKZO Pharma, TNO, Unilever, Johnson & Johnson, Syntens, Wetsus and Metalmembranes. His interest in the TVECA is the interpretation of science findings into meaningful applications for the business. Maintaining Human Health is his main concern.

Secretary / USA Member Services

Chrissy Keheley

EU Member Services

Chantal Meijering

CTO / Web Development

Christopher Fowler

Legal Representation in USA

Thompson Hine

Simmons and Simmons Law Firm

1920 N Street N.W.
Suite 800
Washington, DC 20035
T 202.331.8800

LobbyIt Lobbying Firm

Lobby It

1425 K Street N.W.
Suite 350
Washington, DC 20005
T 202.587.2736

Legal Representation in Europe

Simmons & Simmons

Simmons and Simmons Law Firm

Claude Debussylaan 247
1082 MC Amsterdam
The Netherlands
T +31 20 722 2500
F +31 20 722 259

Van Bael & Bellis

Simmons and Simmons Law Firm

Avenue Louise 165
1050 Brussels
T + 32 02 647 73 50
F + 32 02 640 64 99

EPPA Lobbying Firm

Simmons and Simmons Law Firm

EPPA SA/NV | 0432.128.466
Place du Luxembourg
Luxemburgplein 2, BE-1050 Bruxelles
Brussel Belgium
T +32 2 735 82 30
F +32 2 735 44 12
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