Reynolds launching heat-not-burn cigarette

RICHMOND, Va. - The nation's second-biggest tobacco company is launching a cigarette that heats tobacco rather than burning it. Reynolds American Inc. (RAI) announced Monday it is launching Revo in Wisconsin in early 2015. The cigarette uses a carbon tip that heats tobacco after being lit by a lighter. The Winston-Salem, North Carolina-based company says it's a "repositioning" of its Eclipse product first launched in the mid-1990s. Eclipse had minimal success but has remained in very limited distribution and is one of the top-selling brands at the company's headquarters.
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