Imperial turns to caffeine as cigarette laws tighten and smokers quit the habit

As governments increasingly clamp down on cigarettes, one of the world’s biggest tobacco firms is banking on another potentially addictive product - caffeine.

Imperial Brands, which makes Gauloises and Winston cigarettes and was known as Imperial Tobacco until a year ago, is faced with a raft of new rules aimed at reducing people’s smoking habit.

From 21 May small packets will be banned in the UK, meaning the cheapest available will be around £9. All packs must also be sold in plain brown-grey packaging with prominent and graphic health warnings. Menthol cigarettes are to be phased out by 2020. Similar moves have been implemented or discussed in other developed markets, including France.
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