Foreign firm taps unregulated e-cigarette market

Multinational firm British American Tobacco (BAT) will start selling this week a branded e-cigarette product that would allow the cigarette firm to tap a growing yet unregulated and fragmented market in the country.

Roberto Eugenio, BAT Philippines corporate and regulatory affairs manager, told reporters last week that the Vape ePen, a “next-generation product” of the tobacco giant, would be made exclusively available in select outlets of the convenience store chain 7-Eleven nationwide starting Wednesday.
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