FDA chief threatens to take e-cigarettes off the market

Food and Drug Administration Commissioner Dr. Scott Gottlieb made his most direct threat yet against e-cigarette companies Friday, saying they face an “existential threat” if they don’t stop marketing to youth.

Gottlieb said he was horrified at the recent rapid rise in teen vaping. He called out the most popular product — Juul— by name and said his efforts to get companies to voluntarily dial back on candy-flavored products and heavy-handed marketing techniques were not having much effort.

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