British American Tobacco is expanding sales of its heated tobacco device next month to Tokyo, just as former cigarette monopoly Japan Tobacco Inc. introduces its Ploom product there in a fight to gain market share from Philip Morris International Inc.
Both companies’ electronic heat-not-burn smokers are jumping into a market where Philip Morris has established an early lead with iQOS, the only such device currently available nationwide. BAT will also expand sales of glo on July 3 to Osaka, as well as Miyagi Prefecture along the coast northeast of Tokyo, to 13,000 stores, the company told reporters Tuesday. The London-based cigarette maker also plans to introduce glo in South Korea as soon as this summer, BAT Japan President Roberta Palazzetti said in an interview.
Both companies’ electronic heat-not-burn smokers are jumping into a market where Philip Morris has established an early lead with iQOS, the only such device currently available nationwide. BAT will also expand sales of glo on July 3 to Osaka, as well as Miyagi Prefecture along the coast northeast of Tokyo, to 13,000 stores, the company told reporters Tuesday. The London-based cigarette maker also plans to introduce glo in South Korea as soon as this summer, BAT Japan President Roberta Palazzetti said in an interview.
on Wed, 05/31/2017 - 02:24 admin
